I spotted Angie’s shop a few weeks back and instantly fell in love with her modern and simple use of wool. She makes anything from laptop sleeves, iPhone cases, bags, and more… Some of these will show up on my Christmas list this year. Without a doubt. And to boot, she’s holding a giveaway on her blog right now. Head on over (after you finish reading this interview) and enter.

Tell us a little about yourself.
My name is Angie Davis. I live on an island in the Mississippi River in downtown Minneapolis. My formal training is in architecture and I practiced primarily custom residential design for several years until last year when I started designing and constructing my own line of wares. I grew up on a farm in Iowa surrounded by traditional craft but in my adult life, I tend to tilt toward a modern aesthetic. This duality seems to come together in my work as I favor traditional materials and techniques but tend to pare down my patterns and designs to a simple, modern object.
How and why did you create Byrd and Belle?
I started designing and selling my wares in December of 2008 when I like so many of our colleagues, lost my job in our respective fields of design. In its conception, Byrd & Belle was an opportunity to take my suddenly un-needed creative energy and put it somewhere. Since then, it has helped me grow as a designer and discover a (slightly annoying) entrepreneurial twitch that keeps me up at night.
Where did the name originate from?
We have a 90 lb. mutt named Gertrude who we’ve nicknamed ‘Gertie Byrd’. ‘Belle’ is borrowed from Clara Belle, a 14 year old Beagle we cared for a few summers ago. They were quite the pair that summer, our huge, energetic mutt and a deaf, geriatric beagle. We referred to them as as ‘the Byrd and the Belle’ and it stuck.

What is a typical work day for you?
My day begins around 8 am with espresso and chat with my betrothed, David before he heads to work and ends with a trip to the post office at 8 pm. In between, my day is spent keeping up with orders and emails. The production of my work is done in waves. I will set up a mini assembly line and focus on one process at a time. For an item like the laptop sleeves there are 7-8 steps that can be done prior to the final completion. I tend to save the final push until after it is purchased because I like to have a name attached to the project as it gets finished. I think it makes the process more personal and it ensures that your item gets my full attention when it is needed most: right before it goes out the door. When I do get caught up on orders, I spend my time developing new designs and working on prototypes.
How do you keep distractions at bay?
I don’t worry about it. Most days I’m so focused it’s not an issue but on days when I am easily distracted, I go with it. I dedicate a lot of my time to my work so when my brain shuts off, it’s probably because it needs it.
What are your best selling pieces/designs?
The wool laptop sleeves and ipod/iphone cases.


Who/what are your inspiration?
I’m inspired by simplicity in design and function across a variety of disciplines including architecture, graphic & industrial design. It began during my first year of architecture school when I found myself surrounded by other people with similar interests and I was given a vocabulary with which I could talk about design in the context of both visual and spatial studies. We were designing buildings but we were also making elaborate models with obscure materials and experimenting with drawing and the manipulation of images in different ways. It was an incredible experience and it really helped me define my creative process and my personal aesthetic.
Do you have any business advice that worked well for you that you’d care to share?
Invest in good tools. Research sources for supplies and materials and buy from local and/or independent business owners whenever you can. Make friends with your postal workers. Make customer service your highest priority and stock your shops with items you would buy yourself. If you like what you’re doing, it won’t feel like work.
What are your favorite hobbies?
In my spare time, I enjoy going to the movies at 10 on a Friday morning, collecting vintage suitcases, dreaming of my future garden, and catching the occasional show of whoever happens to be making their way through town.
What’s currently on your wish list?
a new pair of mittens
a hand-press that sets grommets
a haircut
Name your top 3 website/blogs.
residential architect
notcot
craigslist
Thanks Angie for sharing with us!
shop | blog | gertie byrd (her other shop)